Luxury Montecarlo is much more than a destination for high jewellery: it is also vibrant platform for fashion and style, where different types of art meet to celebrate creativity and self-expression. We believe that self-expression is the ultimate form of artistry, and we love discovering the glamorous looks that define our event every year. As we look forward to the 2026 edition, we want to share some of our favorite style moments from last year and celebrate the people who truly know how to shine.
The Photocall: Where Style Speaks
The photocall is the most popular spot at the event and it is where our creative team captures the best dressed guests in their element. Last year we saw a beautiful mix of big fashion houses and independent designers.
International guests likeBebe Bakhshiare always a highlight because their elegance is truly considered and inspiring. We are very curious to see what Bebe will wear this year as she returns in the role ofjudgefor theMedia Spotlight Award.
Style at Luxury Montecarlo truly knows no age, and last year we were all charmed by the young actress and model Marge Pellumbi. She was a true icon on the red carpet, showing us that you are never too young to embrace the art of personal style.
Designers as Style Icons
It is always inspiring to see that some designers double as style icons themselves. José María Goñi and Giuliana Loglisci (the creative mind behind the Bahati project) are the perfect examples. Last year, they impressed everyone with their impeccable personal looks, showing that their style is a natural extension of their artistic vision. Seeing them together was a highlight of the edition, setting a high standard for the entire event and proving that for a designer, elegance is the ultimate calling card.
The same applies to Isabel Oliveira (a standout designer within The Unique Gallery) and Constance Schürch. These women show us that the creator is often the ultimate muse, and their ability to pair high jewellery with personal flair is what makes our community so unique.
The Awards: A Moment to Shine
The awards ceremony is the most high-energy part of the event and it is where the room truly starts to glow. Last year Victoria Silvstedt hosted the evening with incredible glamour and set the perfect tone for the night.
Joining her in the spotlight is Baroness Marina von Lyson who, after making a stunning impression as one of our best dressed guests last year, returns in 2026 as the host and judge for the Guest Choice Award. Marina’s sophisticated approach to fashion is a masterclass in how high jewellery can elevate a look to a royal standard, making her a true inspiration for the elegance we celebrate during the awards.
Could the next style icon be you?
This year, we are taking the celebration of style even further. We have introduced a dedicated Best Dressed Guest Award to honor the most inspiring look of the edition. And here is the most exciting part: that winner could be you. Whether you choose a classic silhouette or an avant-garde ensemble, we will be watching for the look that truly stands out.
The 2026 Fashion Show: Elevating the Look
Our Fashion Show is where the true dialogue between couture and high jewellery comes to life. We believe that a jewel is never just an accessory, but rather the final touch that elevates an outfit from beautiful to iconic. This year, our focus is on that perfect synergy, demonstrating how a single piece can transform a silhouette and redefine the luxury lifestyle.
It is a common misconception that trends are only born on Hollywood red carpets or at major fashion weeks, but it’s wrong. Prestigious stages like ours have become the real catalysts for new styles, where collectors and connoisseurs experiment with bold combinations that eventually filter into the wider world of fashion. Our creative team will be front row to document these artistic matches and capture the trends as they emerge in real-time.
What Should I Wear? Your Monaco Style Guide
At this point, you are probably thinking: what exactly should I wear to Luxury Montecarlo 2026? To help you plan your wardrobe, here is a quick guide to the event’s atmosphere:
Friday & Saturday (Inauguration & Awards)
The mood is Cocktail to Black Tie. These are the most high-profile moments of the event, offering the perfect excuse to go all out with your most elegant evening wear and statement jewellery.
Sunday (Fashion Show)
The vibe shifts toward a more relaxed yet sophisticated Business Casual or Elevated Cocktail, which is perfect for enjoying the runway in style.
The most important rule to remember? Beyond the silk and diamonds, the ultimate trend is always confidence. We want you to embrace the “show yourself” spirit in a way that feels authentic to you. The best look is the one that makes you feel completely at ease while you shine.
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