FRIDAY 23 – SATURDAY 24 – Sunday 25 FEBRUARY 2024


The second edition of The Unique Show hosted at the prestigious Grand Hotel Kempinski in St. Moritz. Despite exceptional weather conditions leading to the cancellation of most events in Engadine, including The ICE Show, Luxury St. Moritz remained the epicenter, welcoming guests to a royal gathering from Olympians of Greece to Prince Ernst August of Hanover.

The Unique Show transcended the ordinary by offering a one-of-a-kind experience, showcasing high jewelry and collectible watches amid a gala-like ambiance.

It truly celebrates the pinnacle of luxury, curated for guests deeply in love with artistry, design, flawless materials, and the highest craftsmanship. The organizers of The Unique Show are committed to creating an unforgettable experience, ensuring every moment is special.

During Luxury St. Moritz, 25 international brands and designers from Switzerland, France, Italy, Turkey, Portugal, the United Kingdom, and Australia showcased their most exquisite collections. Top brands and designers present in this magnificent winter edition included Ariya Diamonds, Alessi Domenico, Alexander Laut, AVP Jewelry, Autore Pearls, Bee Goddess, Boited’or, Cedille Paris, Edox, Fratelli Piccini, Gismondi 1754, J’Or, La Gioia Ascona, Lenti 1963, Lydia Courteille, Maddalena di Stefano, Matthia’s & Claire, Mayiana, Nava Joaillerie, Pasquini Roma, Scavia, Sicis Jewels, Terzihan, and Vitale Jewelry.

The Unique Show – High Jewelry & Collectible Watches Exclusive Events encapsulated the breathtaking backdrop of the Swiss Alps, offering a haute experience in the world of luxury, complete with special wine-tasting masterclasses at the 1 Michelin star restaurant Ca’d’Oro hosted by ARVI, the Swiss company specializing in rare and investment wines. Protagonists of the masterclasses featured an extraordinary stock of some of the most sought-after wines and a special 6-liter bottle of Château Suduiraut – Sauternes 2004.

Additionally, Sotheby’s held Luxury special evaluation days, while in the evenings two exclusive cocktail parties with fashion shows featured Champagne Barons de Rothschild, the official champagne sponsor of The Unique Show who lent a glamorous touch to the event.

Luxury St. Moritz 2024 has been an unforgettable grand celebration of outstanding Jewelry creations in the exceptional iconic sourraunding of the pearl of the Alps. 

Luxury St Moritz
Luxury St Moritz Lamborghini
Luxury Monte Carlo jewelry exhibition
Luxury Monte Carlo jewellery exhibition

For more info